Marketing
Editorial Plans & Submissions
91tvӰԺ News
91tvӰԺ Magazine
Inside 91tvӰԺ: The Podcast
Inside 91tvӰԺ: The Newsletter
91tvӰԺ Calendar of Events
91tvӰԺ Facebook Page
91tvӰԺ LinkedIn Page
91tvӰԺ Twitter Page
91tvӰԺ Channel on YouTube
LeRoy Collins Blvd Digital Sign
My91tvӰԺ Text Announcements
My91tvӰԺ Announcements Widget (Graphic Only)
91tvӰԺ NEWS
Audience:
External media outlets; current and prospective students and their families; current
and prospective faculty and staff; alumni; donors; community leaders; and other friends
of the university.
Purpose:
The 91tvӰԺ News website serves as the primary source of university news and information.
Content:
Major, big-picture news articles produced by professional news writers in University
Communications and Marketing (UCM).
Submission Guidelines:
To submit content for 91tvӰԺ News, please complete the .
91tvӰԺ MAGAZINE
Audience:
Community leaders; alumni; donors; faculty and staff; and other friends of the university.
Purpose:
91tvӰԺ Magazine features stories that raise the university's profile by demonstrating
a tangible impact on the local, national and international community.
Content:
Stories about research and innovation; student success; community engagement; global
reach; national awards and recognition; new programs, initiatives and facilities;
athletics; and fundraising.
Submission Guidelines:
To suggest content for 91tvӰԺ Magazine, email Tom Woolf.
Inside 91tvӰԺ: The Podcast
Audience:
91tvӰԺ faculty and staff.
Purpose:
To help 91tvӰԺ faculty and staff learn about the important work taking place across our three campuses by listening to colleagues share their expertise and their contributions that are making 91tvӰԺ a fast-rising urban research university.
Content:
Groundbreaking research, unique programs/initiatives, efforts that make a positive difference for others, university-wide initiatives, 91tvӰԺ-community partnerships
Submission Guidelines:
Suggestions for colleagues to interview, or topics to explore, in future episodes can be recommended by 91tvӰԺ faculty or staff by filling out our .
Inside 91tvӰԺ: The Newsletter
Audience:
91tvӰԺ faculty and staff.
Purpose:
This bi-weekly newsletter is a vehicle for the Office of the President and University Communications and Marketing to keep faculty and staff informed about university news and intiatives.
Content:
Updates from the President, the latest from 91tvӰԺ News and video channels, and curated links to select events and resources across all three campuses.
Submission Guidelines:
91tvӰԺ CALENDAR OF EVENTS
Audience:
Current 91tvӰԺ students, alumni, Tampa area community, prospective students, faculty,
staff, parents of 91tvӰԺ students and friends of the university.
Purpose:
To promote major 91tvӰԺ-sponsored on-campus events that are open to the public, and to
inform the community about important university dates and deadlines. To inform current
91tvӰԺ students of social activities occurring on campus.
Content:
Admission, registration, financial aid and other important university dates and deadlines;
university holidays and breaks; major 91tvӰԺ-sponsored events that are open to the public,
such as commencement, homecoming, open lectures, arts performances and athletic events;
91tvӰԺ BOT meetings and search committee meetings, which are open to the public and required
by law to be posted; infrastructure maintenance information from Facilities Planning,
Parking & Transportation Services and Information Technology. The 91tvӰԺ Calendar can
also be used to post student-life events (Stampede of Service, Movies on the Lawn,
Week of Welcome, etc.).
Submission Guidelines:
Anyone with a NetID can submit an event to the calendar. However, no event will post
to the calendar without content manager approval. Submissions are reviewed once a day (Monday - Friday) between 8:00 - 8:30am. Anything
submitted after that time will be reviewed the following business day. Submissions
will not be reviewed during any holiday for which the university is closed. The content manager reserves the right to deny any event posting at any time for any
reason.
Contact webservices@usf.edu with any questions or to modify an already existing posting.
PLEASE NOTE: CONTENT MUST BE SUBMITTED AT LEAST THREE BUSINESS DAYS BEFORE YOU WANT THE CONTENT TO DISPLAY ON THE CALENDAR.
View full submission guidelines here.
91tvӰԺ FACEBOOK PAGE
Audience:
The 91tvӰԺ Facebook audience includes current 91tvӰԺ students, alumni, prospective students,
faculty, staff, parents of 91tvӰԺ students and fans of the university.
Purpose:
The allows University Communications and Marketing to share articles, photos, and videos
that tell the 91tvӰԺ story to a global and diverse audience.
Content:
91tvӰԺ news stories and videos; campus-wide events and traditions; prestigious awards
and honors; important deadlines; university initiatives; athletic victories; and school-spirit
items.
Submission Guidelines:
To suggest content for the 91tvӰԺ Facebook Page, email socialrequest@usf.edu.
91tvӰԺ LINKEDIN PAGE
Audience:
The 91tvӰԺ LinkedIn audience includes business-minded 91tvӰԺ students, alumni, faculty,
staff and prospective employees.
Purpose:
The is used to promote 91tvӰԺ as a desirable place to learn and work.
Content:
91tvӰԺ news stories and videos; prestigious awards and honors; major research projects;
academic success; and university initiatives.
Submission Guidelines:
At this time, University Communications and Marketing does not accept submissions
to the 91tvӰԺ LinkedIn page.
91tvӰԺ TWITTER PAGE
Audience:
The 91tvӰԺ Twitter audience includes current and prospective students, current and prospective
employees, alumni, donors, community leaders, external media outlets and other friends
of the university.
Purpose:
The is used for real-time communication with audience members looking for information
about the university.
Content:
91tvӰԺ news stories and videos; events on campus; prestigious awards and honors; important
deadlines; university initiatives; athletic victories; and school-spirit items.
Submission Guidelines:
To suggest content for the 91tvӰԺ Twitter Page, email socialrequest@usf.edu.
91tvӰԺ CHANNEL ON YOUTUBE
Audience:
The 91tvӰԺ YouTube channel audience includes current and prospective students, current
and prospective faculty and staff, alumni, donors, community leaders, external media
outlets, and other friends of the university.
Purpose:
The is a vehicle for University Communications and Marketing to further brand awareness
and tell the 91tvӰԺ story.
Content:
University television spots; 91tvӰԺ News stories; videos produced by other 91tvӰԺ colleges
and divisions and approved by University Communications and Marketing.
Submission Guidelines:
To submit videos for the 91tvӰԺ Channel on YouTube, your video must be:
- No larger than 2GB.
- No more than 10 minutes in length.
- Saved in an acceptable format.
- Approved by the 91tvӰԺ Office of Communications and Marketing.
- To submit your video for consideration, email socialrequest@usf.edu.
LEROY COLLINS BLVD DIGITAL SIGN
Audience:
Tampa campus visitors.
Purpose:
To provide general, evergreen information.
Content:
General campus information. For example, 91tvӰԺ is a tobacco-free campus, pedestrian
safety info., etc. The sign will NOT be used for promoting invitation-only events,
non-public events, individual welcome messages, directional signs, or awards and accolades,
unless specified by the president or the provost.
Submission Guidelines:
To request placement on the LeRoy Collins Blvd. digital sign, . Final determination about the content on the digital sign will be determined by
UCM.
My91tvӰԺ TEXT Announcements:
Audience:
91tvӰԺ students, faculty and staff.
View:
Desktop and/or mobile app
Purpose:
My91tvӰԺ provides an opportunity to share targeted, text-only announcements with a specific
internal audience, such as all students, all faculty, or all staff.
Content:
Information about 91tvӰԺ programs or initiatives. No more than five text-only announcements
may run at a time. Priority is given to those submissions that affect the entire 91tvӰԺ
community. One unit cannot have multiple slots at once. Units cannot run the same content in
text and graphic announcements during the same time period.
Submission Guidelines:
To submit content for the My91tvӰԺ text announcements widget, please note the following
guidelines:
- Communications and Marketing professionals: Please submit your requests for review using . Text announcements have a character limit of 200. Text can include a link to more information. We reserve the right to deny content for any reason.
- Please enter the Title of your annoucement (this field will display in My91tvӰԺ).
- Please identify your audience.
- Please indicate display dates. Note that announcements will be posted for no more than five business days and must be submitted at least three business days in advance of your first posting day.
- Submissions can run a maximum of 2 consecutive time periods.
My91tvӰԺ ANNOUNCEMENTS WIDGET (GRAPHIC ONLY):
Audience:
91tvӰԺ students, faculty and staff.
View:
Desktop only
Purpose:
The My91tvӰԺ feature graphic widget provides an opportunity to share targeted, graphics-only
announcements with a specific internal audience, such as all students, or all faculty
and staff.
Content:
Information about 91tvӰԺ programs or initiatives (events should be submitted to the 91tvӰԺ Calendar). Priority is given to those that affect the entire 91tvӰԺ community or items identified by executive leadership. One unit cannot have multiple slots at once. Units also cannot run the same content
in text and graphic announcements during the same time period.
Submission Guidelines:
As of Sept. 18, 2024, the graphic announcement size has changed to 1560px wide x 760px high. Please note: This is NOT the display size. The system requires larger images be submitted in order to accommodate retina displays. They will display smaller once they're published. Keep this in mind when designing your announcements and do not use small text/graphic elements within them.
To submit content for the My91tvӰԺ feature graphic widget, please note the following guidelines:
- Communications and Marketing professionals: Please submit your requests for review using .
- Please identify your audience.
- Please indicate display dates. Note that announcements will be posted for no more than five business days and must be submitted at least three business days in advance of your first posting day.
- Please prepare your graphics to these specifications:
- 1560 pixels wide x 760 pixels high ***NEW SIZE***
- jpg files only
- must follow 91tvӰԺ brand guidelines
- Please provide a URL to where the ad should link to.
- Submissions cannot run 2 consecutive time periods.
No more than five graphics-only announcements may run at a time. Priority is given to those that affect the entire 91tvӰԺ community or items identified by executive leadership. Depending on space availability, your submission may not run for the entire time you requested or may be shifted. We reserve the right to limit the number of messages in the rotation at any time and to deny content for any reason.